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“Disorder” Is A Dirty Word?
In the spirit of my “words matter” theme, I found it interesting that the military has stopped using the term “posttraumatic stress disorder” and changed it to “posttraumatic stress” arguing that...
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Silverlink eBook: 13 Common Pitfalls In Consumer Health Engagement
After working on consumer communications in healthcare for most of the past decade, I realized that there were some common pitfalls that happen. Many of them are pretty straightforward, but when...
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Great Video! Placebo Effect Summarized In Video
A great summary of lots of the placebo research. A must watch. (remember if you get this e-mailed to you that you might have to come to the website to see it.) Filed under: Books / Articles,...
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Words Matter: Doodling – We Should Foster It
As someone who was trained as an architect, I understand the value of sketches in the design process and have always “doodled” as I try to conceptualize what people are describing with words. With...
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Using Hypothetical Questions To Influence Decisions
Most people don’t realize how questions can be persuasive, according to new research from the University of Alberta. Hypothetical questions usually start with the word “if,” meaning the information may...
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Why Not Make “Low Fat” Normal And Label Others “Full Fat”
One of the foods my kid loves comes in both normal and a low-fat version. But, we’ve always bought the low-fat version. One day, they were out so I bought the normal version. I was surprised when he...
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AHRQ Questions are the Answer campaign
I often talk about the issue of communications in healthcare. That could be patient to patient, healthplan to patient, pharmacist to patient, or physician to patient (or many more). Understanding...
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Court Decision Allows Pharma Reps To Discuss Off-Label Uses Of Prescriptions
I must admit that I’ve heard very little about this decision from the Federal Appeals Court for the Second Circuit of Manhattan that decided that discussing off-label uses for prescription drugs was an...
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Saturday Evening Post On The Placebo Effect
Do you know what the Placebo Effect is? There’s lot of information out there. For example, here’s what WebMD says about it. Here’s my definition of it. In general, it’s when someone is told they are...
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Limiting Factor For Behavior Change is We Don’t Believe We Will Change
One of the biggest challenges in healthcare is getting people to change behavior or as Express Scripts would frame it – activating intent. Since approximately 75% of healthcare costs are due to...
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Obese Scouts (And Leaders) Told To Stay Away
Did you catch the story the other day that kids and adults that had a BMI of over 40 were told they couldn’t come to the annual Boy Scout Jamboree? And those that had a BMI of between 32 and 39.9 had...
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Diet Soda Versus Regular Soda – Ongoing Confusion
I view this as one more example of how the average consumer gets confused by all the information out there. Should I focus on calories? Should I focus on the ingredients? Should I just drink water?...
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Who Is The NetFlix Of Healthcare HR?
I was sent this deck a few weeks ago. It’s been out there for a few years. It’s the HR / Human Capital strategy for Netflix. Netflix has been known for things like no vacation policy (i.e., take...
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Should Providers Have Private Conversations With Your 12-Year Old?
There was an interesting story which came out of Michigan this past week from Christy Duffy about how her physician’s office was requiring all minors between the age of 12-17 to have a 5 minute private...
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Otis Brawley’s Book – How We Do Harm
Let me start by saying…DON’T read this book if you enjoy having your physician up on a pedestal. It will change your perceptions and skepticism of the system. DO read this book if you’re frustrated...
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AHRQ Questions are the Answer campaign
I often talk about the issue of communications in healthcare. That could be patient to patient, healthplan to patient, pharmacist to patient, or physician to patient (or many more). Understanding...
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